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Working Together To Help Grow Our Community


Dear Friend,

We live in a great area. Named one of the "Top 10 Best Small Art Towns in America", Chico is considered the cultural and economic center of the northern Sacramento Valley.

201 Broadway Street Chico California DSC03037Like you, we regularly make purchases for our business. Whenever possible, we shop locally instead of the Internet to support our existing partners and others in the community.

Money spent locally creates a ripple effect as businesses and their employees spend their earnings locally. This creates a cycle where a higher percentage of every dollar spent at locally-owned businesses gets re-deployed back into the community.

If the owner of a local Chico business is a local resident, then he/she is more likely to spend his/her earnings on products and services here in the area.

Also, Chico area business is more likely to utilize other local businesses to provide services (e.g., accounting, legal, advertising/marketing, catering, and entertainment). These businesses will, in turn, have more money to invest back into this area. They also pay taxes, which fund city services and make our community stronger.

Local businesses provide jobs for our neighbors, and the more you can do to aid local business growth, the more jobs you’ll help create. Local businesses tend to hire a greater percentage of their employees from their own region as opposed to companies headquartered out-of-market.

Chico City Plaza Chico California DSC03021Simply put, if residents spend more at locally-based businesses, it pumps more money into our local economy and leads to:

- More companies doing business in the Chico area.

- More jobs in Chico.

- Higher demand for housing and commercial space in Chico communities.

- More funding for our area that translates into more services for our local residents.

With an increasing number of people perusing the global marketplace online, it has never been more important to "Shop Local" and support our local business owners.

Let's work together to help grow our community.

Rocky Cosgrove
Market Manager-Chico


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